Fresh Track: Purity Ring “Obedear”

A while back, and one of my first posts for Thought on Tracks, I featured electronic duo Purity Ring in a Band to Watch post following their two big hits “Belispeak” and “Lofticries”.   After these two singles dropped, a long silence period came with the hope that we would be given a debut LP shortly.  The wait is no longer.  Purity Ring released the presumed latest single from the album entitled “Obedear” this past Monday along with the details for the album.  Shrines will be released 7-24-12 via 4AD Records.  “Obedear” follows the precedent set of ridiculously good simple electronic beats and with Megan’s vocals drawing the listener in.  Simply put, this is one of my most anticipated releases of 2012 and it’s everything I’m into listening to right now.  For those in the Midwest or willing to travel, you can catch Purity Ring this July along with me on Friday of Pitchfork Music Festival.

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Written by Greg Dahman