Band to Watch: Purity Ring

I have a thing, or maybe the precise word is lust, for electronic music.  The beats, the synthesizers, the turntables…my ears hear a sound I like, I feel the music, and I’m hooked.  While a purist might knock on the fact that the artist is “painting their picture” using a machine with buttons as opposed to a guitar or drum set, I don’t see any difference.  Music is about expending creative energy to bring a unique sound for the listener to experience.  And that’s perhaps why I love this genre so much…the live experience.  You won’t find a soul standing with their hands in their pockets.  It’s a dance party with the hundreds of your newest, closest friends.  And at one point during the show, that shared experience culminates with that one special song, where for a few minutes the world slows and you feel a part of something bigger than just yourself.

Purity Ring is the electro pop music project of Megan James and Corin Roddick.  While the duo have yet to release a full length LP, they have had a steady stream of ridiculously great singles throughout 2011 that include “Belispeak,” “Lofticries,” and “Ungirthed” that give a glimpse of what is to come.  The music itself seems like the love child of hit 2011 indie band Tennis with a synthesizer.  Megan’s vocals pierce over Corin hooks, producing the feeling of finding two separate puzzle pieces that fit together perfectly.  One wouldn’t work without the other, but together, everything is perfect.

James’ lyrics themselves are more poetic than pop music.  You probably won’t be belting these out while they play, but perhaps that’s the beauty in it all. Listen, move, and enjoy – there’s certainly nothing wrong with that.  Enjoy “Belispeak” below and look forward their first full length LP, Soulja Boy, in the coming year.  And yes, that album title is inspired by who you think.  As 2011 winds to a close, this is certainly a band worth keeping up in the coming year.

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Written by Greg Dahman