Keeping it Reel: Cassette Store Day 2014 Preview
Editor’s Note: This story was originally published on defunct, Central Indiana arts website Sky Blue Window on September 26, 2014. Some content, style and formatting may differ from the original version.
By now, even casual music fans have likely heard of Record Store Day, the annual celebration of brick-and-mortar sonic purveyors and all things vinyl, which takes place on the third Saturday of April each spring. Listeners may be less familiar with the holiday’s younger sibling, Cassette Store Day, which returns for its second installment this Saturday.
On the surface, Cassette Store Day may appear gimmicky or misguided to those old enough to recall the frustrating process of reeling in a tangled ribbon of cassette tape with your pinky finger. However, the format has seen a minor resurgence in recent years as independent musicians seek to provide listeners with a tangible release at a fraction of the cost of vinyl or CDs. With cassette duplicators available at an affordable price point, musicians can produce a limited-run tape without bothering with the added cost of a third-party manufacturer.
Indiana cassette labels to look for on Cassette Store Day:
– Auris Apothecary
– Chapel of Crimes
– Headdress Records
– Holy Infinite Freedom Revival
Several local record stores will host festivities related to Cassette Store Day this weekend. LUNA Music has planned a sidewalk sale, a guest DJ set from Musical Family Tree’s Jon Rogers, and a pop-up shop from Little Super. Around the corner, Vibes Music will host live performances from local artists such as Chives, Hair Peace and Golden Moses, along with a DJ set from Jorma Whittaker. Both events are for all-ages.
For those unable to partake in Saturday’s festivities, Indy CD & Vinyl will host its monthly KIDS DAY this Sunday, featuring an all-ages performance from Mr. Daniel, better known as longtime local musician Daniel Paquette. All in all, this weekend offers a laundry list of reasons to hit your friendly, local record store.
Prep for your weekend sonic adventures with this video of Jon Rogers’ alternate persona Golden Moses from his recent album release party for Face Boot, which was held at Joyful Noise Recordings. The video was shot by BrainTwins.
Written by Rob Peoni