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December 5, 2012

Turntable.fm Announces Winter Festival

by @thoughtontracks

winter-festival

The various chat rooms of digital listening lounge Turntable.fm will play host to several dozen musical guests throughout the month of December. Each weekday, a different artists will be on hand to chat and play tunes with fans in one of the site’s rooms. A tentative schedule has been announced, along with the lineup listed in the picture above (click on the image to view full-size). The lineup is eclectic, with appearances planned from everyone from Work Drugs to Umphrey’s McGee. An unlimited number of users will be able to listen and observe, however only the first 200 fans to enter the room will be able to chat directly with the band.

The experiment is the first for the social music platform. Turntable.fm unveiled a suite of updates last month. Billy Chasen, the site’s CEO and co-founder, told Mashable that the updates were designed to allow the rooms to host much larger volumes of users. Obviously these updates were necessary to accommodate the type of response that the site is hoping to see from initiatives like the winter festival.

The start-up has experienced its share of ups and downs since its launch last year. Turntable wowed the tech community by attracting 140,000 users in its first month and 400,000 after two. Since then, interest has waned. Chasen now claims a user base of more than 1.2 million with hopes that opportunities to reach large digital audiences will pay dividends in the future.

Connect with Turntable.fm via Facebook | Twitter

Written by Rob Peoni

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