The stars appear to be aligning for Indianapolis rapper Oreo Jones. Fresh off his selection as Indy’s best rapper in NUVO’s Best of Indy poll, today Jones released the debut single from his forthcoming LP Betty, due to drop via local label Rad Summer on September 4. Always a skillful MC, Jones’ rhymes often underscore his acerbic wit and wry sense of humor. “Needy” takes care of business first and jokes second, hitting listeners with a more serious, no nonsense approach. This makes sense given Jones’ confession via Twitter that the track was inked following the theft of his lap top, an earth shattering blow to any DIY artist.
The video, shot at DOPE Couture, features Jones performing alongside Freddie Bunz and DJ Action Jackson for an intimate crowd that includes fellow Rad Summer labelmate Andy D. The track’s producer J. Brookinz looks content, head-bobbing and half-smiling, as he watches the song unfold in live time. If “Needy” is any indication of Betty‘s strength as a whole, consider my breath officially bated.
Written by Rob Peoni